Joanna Odell - Floral Artist & Designer
The Florist NZ is a small, family-run floral studio led by founder and floral artist Joanna Odell. Based in Auckland, Joanna brings over nine years of experience to creating refined, bespoke floral designs for weddings and special celebrations.
Her work is guided by a love of storytelling through flowers, crafting thoughtful, artful arrangements that reflect each client’s style and vision. From elegant bouquets to statement installations, every piece is carefully considered and designed with intention.
Known for her creative intuition, attention to detail, and hands-on approach, Joanna personally oversees every design, offering a calm, collaborative experience from start to finish.
Here to help you celebrate life’s moments with beauty and meaning.
Ready to create something truly special together?
Let’s connect, Joanna would love to design your next floral masterpiece.
Joanna Odell
📞 021 169 8301
